# Hotels, Inns & Event Venues

> Grounds guests remember and photograph: entrances, patios, lakeside planters and gardens for hotels, inns, B&Bs and venues.

**Summary:** Grounds guests remember and photograph: entrances, patios, lakeside planters and gardens for hotels, inns, B&Bs and venues.

![White planters with red geraniums on a lakefront deck](https://healingearthdesignbysarah.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NTEzLCJwdXIiOiJibG9iX2lkIn19--1395743a547e34472eccecf731443b6494626ee1/c0d4a4e87b146119f1a0f92d61eab45dbd89b79d324e8757788963cebdba63ab.webp)

## Guests book the view, and they write about it.

**Intro:** For an inn, a B&B or a wedding venue, the grounds are part of what people pay for. Hotels charge more for rooms with garden and park views, and reviews of hotels designed around nature talk about the experience twice as often. Containers that change with the season, gardens that photograph well and planting that stands up to lakefront wind all come back in bookings and reviews.

- Photos that sell the place — Gardens and seasonal displays give guests, couples and your own listings something worth photographing.
- Event-ready all season — Plantings timed to peak through wedding and event season, with fresh displays as it changes.
- Lakefront that holds up — Plants chosen for wind, sun and lakefront conditions, like our own lakefront planters.
- Better reviews — Guests notice the grounds; reviews of nature-focused hotels mention the experience twice as often.

- 1.25% — premium for park and garden-view rooms over city views, in the posted prices of 50 urban hotels. — <https://www.interface.com/content/dam/interfaceinc/interface/global-campaigns/human-spaces/report/Human%20Spaces%202.0.pdf>
- 2× — as often: reviews of nature-focused (biophilic) hotels mention the guest experience twice as often as conventional ones. — <https://www.interface.com/content/dam/interfaceinc/interface/global-campaigns/human-spaces/report/Human%20Spaces%202.0.pdf>

**What we'd plant:** - Seasonal containers at entrances, porches and decks
- Ceremony and photo backdrops planted to peak in event season
- Lakefront planters chosen for wind and sun
- Cut-flower and herb gardens for tables and kitchens
- Pollinator gardens guests can walk through

**Calculator: label for that figure:** Annual room and event revenue

**Calculator: uplift, low (%):** 0.25

**Calculator: uplift, high (%):** 1

**Calculator: where the uplift comes from:** Uplift of 0.25% to 1% of room and event revenue. The one planting-specific figure we found is a 1.25% posted-price premium for garden-view rooms (Human Spaces 2.0, 2017), and it applies only to rooms with that view. We take a quarter of it where only some guests see the grounds, and close to all of it where the grounds are the experience.

**Planner choice:** Hotel, inn or event venue

- Can plantings be timed for our wedding season? — Yes. We choose plants and plan displays so the grounds peak when you book the most events, with a fresh change of containers as the season turns.
- Do you plant lakefront properties? — Yes. We choose plants for wind, full sun and the conditions on the water, as in our own lakefront deck planters.
- How does a commercial project start? — With a visit to the property, on-site or virtual. We look at sun, soil, drainage, how people arrive and what you want the place to feel like, and then send a plan with clear next steps and a price.

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Source: https://healingearthdesignbysarah.com/industries/hotels-inns-event-venues
Updated: 2026-10-12
