# Realty & Real Estate

> Listing-ready curb appeal, model homes and new builds: plantings that help a property show well, photograph beautifully and sell.

**Summary:** Listing-ready curb appeal, model homes and new builds: plantings that help a property show well, photograph beautifully and sell.

![A front door framed by fall containers of coleus, mums, ferns and pumpkins](https://healingearthdesignbysarah.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NDIxLCJwdXIiOiJibG9iX2lkIn19--33a11e92c67f8f97b9aacabb837ebebf8dc5d9ea/IMG_0763.webp)

## Curb appeal is the first showing.

**Intro:** Buyers form an opinion before they reach the front door, and most of them see the house first in listing photos. Nearly every Realtor says curb appeal matters in attracting a buyer, and most have told sellers to improve it before listing. Fresh beds, clean mulch and full containers at the door are among the simplest ways to make a property look cared for.

- Listing photos that stop the scroll — A planted, mulched entrance and seasonal containers make the front of the house the photo buyers click on.
- Showings that start well — The walk to the door sets the tone for the whole showing; cared-for plantings say the house has been cared for too.
- Model homes and new builds — Bare lots look unfinished. Foundation plantings and a planted entrance help a new home look ready to live in.
- Low care buyers won't worry about — Sturdy, plant-forward beds that look good without much work reassure buyers who don't want a project.

- 97% — of Realtors say curb appeal is important in attracting a buyer. — <https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features>
- 92% — of Realtors have suggested sellers improve curb appeal before listing. — <https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features>
- 100% — of the cost of a landscape upgrade that Realtors estimate is recovered when a home sells. — <https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features>
- 1.7 days — sooner sale, on average, for houses with street trees in front, which also sold for $8,870 more (Portland, Oregon; trees, not plantings). — <https://www.fs.usda.gov/pnw/pubs/journals/pnw_2010_donovan001.pdf>

**What we'd plant:** - A pre-listing refresh: beds weeded, edged and mulched
- Seasonal containers at the front door for photos and open houses
- Foundation and entrance plantings for new builds and model homes
- Low-care plantings buyers won't see as a chore
- Care visits while a property is on the market

**Calculator: label for that figure:** Sale price

**Calculator: uplift, low (%):** 1

**Calculator: uplift, high (%):** 3

**Calculator: where the uplift comes from:** A one-time gain of 1% to 3% of the sale price, the same range the home garden calculator uses. Buyers say a well-landscaped home is worth 5–11% more (Behe et al., 2005), and Realtors estimate a landscape upgrade recovers about what it costs (NAR & NALP, 2023); buyers' estimates run ahead of sale prices, so the calculator stays well below them. It starts from a pre-listing refresh with no yearly care, since the gain comes when the property sells.

**Planner choice:** Real estate: listings, model homes or new builds

- Can you refresh a property before it's listed? — Yes. Tell us the listing date, and we'll plan a refresh of beds, mulch and containers around it so the property is ready for photos.
- Do you work with agents and builders on more than one property? — Yes. We can set up a refresh or planting plan you can repeat across listings, model homes or a development.
- Do you build patios, walls or walkways? — No. Everything we do is plants: design, soil, planting, mulch and care. If your project needs hardscape, we can plan the planting around it and work alongside your contractor.

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Source: https://healingearthdesignbysarah.com/industries/realty-real-estate
Updated: 2026-10-13
